Why has ready-to-drink protein become so popular?
Ready-to-drink (RTD) protein products have rapidly grown in popularity across Australia, largely due to convenience. They offer a quick way to increase daily protein intake without preparation, making them appealing for busy professionals, athletes, and travellers.
However, many RTD options rely heavily on processed ingredients. Common formulations include protein powders, added sugars, gums, stabilisers, and artificial sweeteners, which can compromise both nutritional quality and digestibility.
This creates a gap between convenience and clean nutrition.
What is the True All Natural Protein Shake?
Launching in April 2026, the True All Natural Protein Shake is designed to redefine RTD protein in Australia by focusing on real food principles rather than processed formulations.
Unlike most RTDs that are reconstituted from powders, this shake is made from ultrafiltered milk, resulting in a naturally higher protein content without the need for additives.
What makes this RTD different from others?
Is it really made from real milk?
Yes. The product uses ultrafiltered grass-fed dairy rather than powdered protein blends.
Ultrafiltration is a dairy processing method that removes water and lactose while concentrating protein and nutrients, resulting in a naturally high-protein liquid base.
Does it contain added sugar or artificial ingredients?
No. The formulation contains:
- No added sugar
- No artificial sweeteners
- No artificial gums, stabilisers, or carrageenan
The sweetness comes naturally from milk, aligning with growing consumer demand for minimally processed foods.
How much protein does it provide?
Each serving delivers 30g of complete protein, meaning it contains all essential amino acids required for muscle repair and recovery.
This aligns with research from Sports Dietitians Australia, which highlights the importance of high-quality protein sources for both performance and general health.
Is it suitable for sensitive digestion?
The shake is both lactose-free and gluten-free, making it suitable for individuals with common dietary sensitivities.
Additionally, the absence of additives may reduce digestive discomfort often associated with traditional RTDs.
What does it taste like?
The product is designed for a smooth texture and clean finish, avoiding the thick or overly sweet profile common in many protein drinks.
It launches in two flavours:
- Rich Chocolate
- French Vanilla
Why did it take five years to develop?
According to Ben Kiereth, the timeline was driven by a refusal to compromise on formulation standards.
“We didn’t want to just put out another RTD. We wanted only milk, no additives, nothing unnecessary.”
The key constraint was technology.
Only with recent advancements in ultrafiltration has it become possible to produce a shelf-stable, high-protein milk drink without relying on stabilisers or artificial ingredients.
This reflects a broader trend in food innovation, where processing technologies are evolving to support cleaner ingredient lists rather than more complex formulations.
How does this fit into everyday life?
The True All Natural Protein Shake is designed for real-world use cases, including:
- Post-workout recovery
- Busy workdays
- Travel and commuting
- Early mornings or missed meals
It offers a balance between convenience and nutritional integrity, helping bridge the gap between whole food and on-the-go options.
Is this the future of RTD protein?
The Australian RTD market is shifting toward transparency and simplicity. Consumers are increasingly prioritising:
- Short ingredient lists
- Recognisable food sources
- Functional nutrition without additives
Products built on real milk and minimal processing may represent the next evolution of protein supplementation.